Lauren will be discussing the changing Digital PR landscape in 2023 and how with the introduction of the additional "E" in EEAT, Digital PRs can support the wider SEO EEAT Strategy. Looking at how key pillars of digital PR activity including, Expert Opinion, Reactive and Content Lead Campaigns can feed directly into EEAT metrics. Lauren looks at how, by creating trustworthy and authoritative PR for clients, you can support the SEO strategy and have clients rank highly on Google.