In this talk, Becky will aim to give you a framework to follow to uncover what to measure for your e-commerce business. Plus, how to tie this together across the customer journey and not forgetting, how to sell this back into the business.

Key takeaways:

A framework to follow to review your measurement and reporting plans.
An understanding of how to link your reporting to the customer journey.
A toolkit grounded in behavioural science to get buy-in for your new reporting strategy.