MeasureFest September 2023

A fringe conference dedicated to web analytics, conversion rate optimisation & business intelligence.

13 Sep, 2023

Syndicate 1&2, Brighton Centre

Learn more about promoting your organisation

A spin off event from brightonSEO, to help you learn more about analytics, big data, business intelligence and conversion rate optimisation.

A specialist data and analytics event

MeasureFest brings the best practitioners in the industry together with a series of compelling, educational and practical talks.

Bonus brightonSEO entry

If you buy a ticket for MeasureFest you’ll also get entry to both days of the main brightonSEO conference for three days of networking and learning.

Details for your diary

Search & Social Advertising Show September 2023

Registration

09:00 AM - 10:00 AM

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

Auditorium 2

Matthew Cocking
Matthew Cocking

The forgotten art of location targeting

Auditorium 2

Harriet Howarth
Harriet Howarth

Programmatic advertising: reach your audience in new moments

Auditorium 2

Alex Jackson
Alex Jackson

B2B marketing and paid social, does it really work?

Break

11:00 AM - 11:30 AM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Auditorium 2

Patrick Kearney
Patrick Kearney

Leveraging Bard / Chat GPT for paid media. How effective are the AI's?

Auditorium 2

Sophie Howard
Sophie Howard

AI: nature vs nurture

Auditorium 2

Chester Yang
Chester Yang

A new Bing: Microsoft strikes back

Lunch

12:30 PM - 02:00 PM

Auditorium 2

Fraser Andrews
Fraser Andrews

Google Ads efficiencies: save money, improve performance, win at life!

Auditorium 2

Sarah Sal
Sarah Sal

Case study: getting 29p leads from Tiktok ads

Auditorium 2

Vicki Jakes
Vicki Jakes

Achieving big results with small budgets: case studies from the world of the small spenders

Break

03:00 PM - 03:30 AM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Auditorium 2

Rachel Fellows
Rachel Fellows

How Quora and Reddit can boost your marketing mix

Auditorium 2

Richard Lawrence
Richard Lawrence

How to track the impact of LinkedIn ads without any clicks

Auditorium 2

Chris Ridley
Chris Ridley

A guide to PPC migrations

Drinks reception

04:30 PM - 07:00 PM

Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR

Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.

Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.

No additional ticket required if you’re at the event already.

Netwalking

05:00 PM - 07:00 PM

Lumar Wednesday party

06:30 PM - 11:00 PM

Patterns, 10 Marine Parade, Brighton, BN2 1TL

Sponsored by Lumar

Catch up with old SEO friends and make some new ones before the conference gets underway. Reinvigorate after a long day’s travel, let your hair down, and enjoy some tunes & beverages of your choice at Patterns Bar.

Even better? Grab a drink (on Lumar) at the bar and let Lumar help you get the party started with great vibes and great company.

You won't need to book a ticket in advance to attend but it will be first come, first served, so we recommend getting there early. You'll need to bring your brightonSEO badge (and lanyard if you've collected it.)

This event is sponsored by Lumar, so we'd like to scan your brightonSEO badge on the way in and pass your details on to them in order that they can contact you with direct marketing about the marvellous things they do.

Ecommerce Marketing Show September 2023

Registration

09:00 AM - 10:00 AM

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

Skyline

Sam Gipson
Sam Gipson

The power of ecommerce filters: a Dunelm case study

Skyline

Sophie Brannon
Sophie Brannon

How to find new ecommerce keyword opportunities in 5 easy steps

Skyline

Imogen Collins
Imogen Collins

Leveraging AI in digital marketing for ecommerce

Break

11:00 AM - 11:30 AM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Skyline

Rob Kerry
Rob Kerry

PageSpeed & core web vitals for ecommerce

Skyline

Greta Koivikko
Greta Koivikko

Ecommerce SEO tactics for luxury brands

Skyline

Jason Vicinanza
Jason Vicinanza

ROI reimagined: measuring SEO's impact as a high-performance marketing channel

Lunch

12:30 PM - 02:00 PM

Skyline

Florian Elbers
Florian Elbers

Google‘s messy middle and what (ecommerce) SEOs need to know about it

Skyline

Nitesh Sharoff
Nitesh Sharoff

The true dangers of marketing tags on privacy, site performance & cost

Skyline

Alfie Payne
Brant McNaughton
Alfie PayneBrant McNaughton

We built a bespoke ecommerce platform - and here’s what we learnt

Break

03:00 PM - 03:30 PM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Skyline

Stevy Liakopoulou
Stevy Liakopoulou

Optimize sitemaps for large ecommerce websites

Skyline

Joshua George
Joshua George

From search to sale: how to leverage your category pages

Skyline

Becky Simms
Becky Simms

It's not just about ROI, what other metrics matter?

Drinks reception

04:30 PM - 07:00 PM

Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR

Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.

Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.

No additional ticket required if you’re at the event already.

MeasureFest September 2023

Registration

09:00 AM - 10:00 AM

Walk straight in if you've printed your badge at home or ask our team to print yours for you.

Syndicate 1&2

Kathryn Choi
Kathryn Choi

The art of data storytelling

Syndicate 1&2

Helene Jelenc
Helene Jelenc

Showing SEO value through meaningful reporting

Syndicate 1&2

Ellie Hughes
Ellie Hughes

Bridging the discovery validation gap

Break

11:00 AM - 11:30 AM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Syndicate 1&2

Giulia Panozzo
Giulia Panozzo

The ultimate guide to test and learns

Syndicate 1&2

Joe Johnston
Joe Johnston

Why all CROs need to be good workshop facilitators and how

Syndicate 1&2

Anna Lewis
Anna Lewis

Improving project success through communication

Lunch

12:30 PM - 02:00 PM

Syndicate 1&2

Rowenna Fielding
Rowenna Fielding

Don’t be a git - data ethics in digital marketing

Syndicate 1&2

Saksham Sharda
Saksham Sharda

Effectively using first party data in marketing

Syndicate 1&2

Gemma Fontané
Gemma Fontané

Unleashing the Power of GA4 for B2B Companies

Break

03:00 PM - 03:30 PM

A chance to browse our exhibition area, get some fresh air or chat to other attendees.

Syndicate 1&2

Kyle Rushton McGregor
Kyle Rushton McGregor

Top explorations in GA4 that will help SEO

Syndicate 1&2

Danny Smith
Danny Smith

How to get the most out of BigQuery as a marketing analyst

Syndicate 1&2

Paulo Andraus
Paulo Andraus

BigQuery 101 for SEOs to use Google search console data

Drinks reception

04:30 PM - 07:00 PM

Brighton Centre, Brighton Centre, Kings Rd, Brighton BN1 2GR

Immediately after the conference ends, you can use your drink voucher in our on-site bars for a free drink and enjoy some of the entertainment we’ve got planned.

Expect retro game consoles & arcade machines, sock puppet crafting, mindful colouring, table football tables, air hockey and pool.

No additional ticket required if you’re at the event already.

MeasureFest September 2023 speakers

WE'RE SPONSORED BY THIS LOVELY LOT

MeasureFest September 2023 sponsors

Observe Point