Adriana Wertheimer is a paid media specialist with seven years’ experience helping brands get more from their marketing spend. She has delivered talks, training, and workshops on everything from rapidly scaling brand audiences to driving reliable, high-value MQL pipelines with six-figure conversions, helping growing agencies and FTSE 100 firms alike take a creative approach to metric-led marketing. Right now her mission is simple: to help brands rethink how they measure success and create paid media that cuts through the noise to genuinely connect.