Ainhoa Lizarralde is the International Head of SEO at Marketfully Group, where she leads global SEO strategy and performance content initiatives.

She works across the full lifecycle of SEO, from strategy and client consulting to onboarding and large-scale content production, combining data, content, and localisation to drive visibility.

Her work focuses on helping brands adapt their content strategies using SEO and real user signals to stay competitive in increasingly complex search environments.