Amrdeep or "Ammo" is an analytics and optimisation veteran with close to two decades in the industry. He has helped dozens of companies deliver 100s of million in incremental revenue through a mixture of user research, UX, web analytics, and experimentation.

In the past few years, Ammo has spoken on or at various podcasts, webinars and conferences and is always available on slack, Twitter or LinkedIn for a discussion about anything digital.