Amrdeep Athwal

Chief experimentation officer & CEO at Conversions Matter Ltd

A data and optimization veteran who has worked with data since 2007 and in digital optimisation since 2012. He has helped dozens of companies deliver 100s of million in incremental revenue through a mixture of user research, UX, web analytics, and experimentation.

In the past few years, Ammo has spoken on or at various podcasts, webinars and conferences and is always available on slack, Twitter or Linkedin for a discussion about anything digital.

Where you can see Amrdeep Athwal at the next brightonSEO

Conference Talks

How to use Holmesian deduction to increase insights from data

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