Andy Lowdon is Strategy Director at 43 Clicks North, where he helps ecommerce and lead generation brands grow by identifying where their next wave of growth should come from. With over 17 years’ experience across agencies in the UK and Australia, he specialises in bridging the gap between marketing performance and real business outcomes, with a focus on profitability, customer behaviour and growth strategy. His work challenges the idea that optimisation alone drives growth, instead helping brands make better decisions about where to focus and how to unlock new opportunities.