Baris is a London-based tracking and analytics specialist who helps online brands fix broken measurement setups and get reliable data from their ad platforms, GA4 and GTM.

Through his consultancy SyncTag, he works with eCommerce and SaaS businesses on everything from conversion tracking and tag management to consent compliance and analytics to reporting.

Before going independent, he spent 8+ years in growth marketing roles across SaaS, HR Tech, MarTech and AI, working across paid and organic channels, analytics and the tracking infrastructure behind them