BrightonSEO

Brad Wetherall

The GBP Experts | Former Google Director of Operations & CEO of The GBP Experts

Brad Wetherall is a former Director of Operations at Google and the CEO of The GBP Experts, bringing a rare level of insider knowledge to the local search industry.

For over a decade at Google, Brad led the teams responsible for the product experiences of major global platforms, including the Google Business Profile, Google Shopping, and Google Wallet.

Today, as the CEO of The GBP Experts, Brad leverages his deep operational experience to solve the most complex Google Business Profile issues, from suspension reinstatement to advanced local ranking strategy for businesses that demand results.

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Brad Wetherall
SPEAKER

Brad Wetherall's talks in San Diego, September 2026.