Callum Steenson is an SEO specialist with over 7 years of experience helping SaaS and FMCG brands scale globally through organic search. Now at IPG, Callum is driving international growth strategies for complex, multi-market brands. Known for blending technical SEO, content strategy, and commercial thinking, Callum focuses on making SEO measurable and scalable. Outside of search, he’s a huge sports fan, an interest that heavily influences how he thinks about performance, competition, and winning long-term in organic search.