With over 15 years of experience, Chantal Maddocks is an SEO Specialist at United Airlines who specializes in maximizing visibility and revenue for complex, large-scale digital infrastructures.

Aside from increasing organic traffic by 121.3%, she has also lead the search integration of GenAI and LLM technologies into customer-facing products.

By blending technical expertise in CMS migrations with data-driven leadership, her focus has lead to reducing operating costs and strengthening self-service engagement across global platforms.