Chris Avery is Co-Founder and Head of Commercial at JudeLuxe, a UK-based ecommerce PPC agency that helps DTC brands scale Google Ads profitably, not cosmetically. Working with ecommerce businesses £3m+ across the UK, US and Europe, he restructures accounts around SKU-level contribution, cash flow and commercial reality rather than headline ROAS.

Known for being unapologetically direct and willing to poke the bear, Chris challenges industry orthodoxy and turns chaotic ad accounts into disciplined growth systems that stand up in the boardroom.