Claudia Higgins

Conductor | Solutions Consultant

Claudia has worked in SEO since 2014, spending six years on the in-house SEO team at Argos before taking a role with enterprise SEO platform Conductor in September 2020. With a previous background in education as well as design, her area of special interest is the use of data to understand and drive SEO, and making this approach as accessible as possible.

Unlocking the power of search: how to create a culture of SEO in a global organisation

Joining Claudia in conversation and bringing the client perspective to Brighton SEO will be Sergey Lesnikov, Global Digital Marketing and eCommerce lead at Philips. They will shed light on what it takes to establish search as a credible and valuable marketing channel in a large international business. From leveraging search data to get insight into what consumers need and want, to piloting work and building business cases, they will discuss the learnings and challenges of creating a culture of SEO at Philips and how Kantar has helped them.

Claudia O’Shea

Kantar | Head of Digital Content

Sergey Lesnikov

Philips | Global SEO, Organic and Content Lead

Breaking down silos: how integrated data sets enhance SEO strategies

In this session, Claudia will provide an overview of the importance of bringing data sets together when measuring SEO. She will discuss how combining data from multiple sources can help marketers gain a better understanding of their SEO performance, and how it can lead to more effective strategies. Join this session to explore the impact of combining data sets on SEO performance and the implications for future SEO strategies.