David Vernon is the CEO and Co-Founder of Search Theory, a data-driven digital marketing agency he launched to champion transparent, accountable, and rigorous search strategies. With over a decade of multi-channel industry experience, he has engineered high-impact search, paid media, and digital PR campaigns for iconic global brands including Disney, Speedo, Kickers, Mitre, Yamaha, and Lloyds Banking Group. Renowned for his forward-thinking approach to search science, David specialises in translating complex data into predictable ROI while actively steering the evolution of modern brand growth.