Dena is SEO Lead at Techquity with over 6 years of experience in ecommerce, where she's developed a deep understanding of how organic search drives real business results. Her background began in digital PR, but quickly found her passion in SEO, particularly in strategic planning and technical SEO. Now having worked at a development agency for 2 years, Dena not only leads SEO as a service but advises developers on new site builds, migrations, and technical SEO.