Teddie leads WPP Media’s organic practice globally, bringing over 26 years of experience as a multiple award-winning veteran of the search industry.

A true pioneer, he co-founded one of the UK's first search marketing businesses pre-2000s, establishing much of what is now standard SEO best practice. With over a decade within the WPP family, he now globally leads WPP Media’s organic Generative and Search Optimisation (GSO) practice. His focus is on expertly managing the evolving landscape, continuously developing their practice, and fostering an integrated approach across paid, organic and AI discovery channels to deliver award winning work and client success.