Eilish Hughes is a Senior Content Manager at RVU, the company behind Uswitch and Confused.com, where she leads content, video and AI-search strategy across Energy, Broadband and Mobiles. She works with RVU's organic team on the Brand Discoverability framework that shapes the company's SEO, social and video planning, and helped the team win Best In-House Team at the UK Search Awards 2025. This is her third talk at brightonSEO.