Emanuela Mafteiu is a strategic marketing executive specialising in digital growth and enterprise demand generation.

With a background in brand strategy and campaign leadership, she bridges corporate vision and market execution, ensuring messaging resonates while delivering commercial impact.

As Head of Digital and Demand Generation EMEA at Ping Identity, she champions data-driven marketing, performance accountability, and continuous optimisation.

Her work focuses on building scalable digital programmes that drive verified growth, strengthen brand authority, and maximise return on marketing investment.