Emina Demiri-Watson , who describes herself as "too curious to specialise," is the Head of Digital Marketing at Brighton-based agency Vixen Digital with over a decade of experience.

Alongside managing a team and working directly with clients, she actively contributes to the digital marketing community by organising events like SEMantics, co-hosting the SEO Getting Coffee podcast, and mentoring through Women in Technical SEO.

She is a regular speaker at industry conferences (second time at brightonSEO) and an author for leading publications such as Search Engine Land.