Greg Johnson is Director of Content at Press Box PR. With more than a decade of experience in senior roles at Reach PLC and GAMURS Group, Greg helps brands to secure high-authority coverage that increases their visibility in search and AI and ultimately makes them the source for customers to get their information, not just placements in the media. He will be speaking on how it is the time for brands to invest in original journalism in order to go beyond news jacking and answer today's volatility with stories that drive transformative results for businesses, now and in the future.