Who is James
Two decades at the intersection.
Search. Intent data. Business strategy.
Founded Organic with one conviction: understanding what customers actually want in real time should be the starting point for everything.
Under his leadership, Organic built embedded partnerships with Argos, LUSH, Direct Line, Paddle and B&M to name but a few. Measurable performance through intent-first strategy.

How IntentOS Was Born
James built Organic over 21 years into a digital agency working with major brands across SEO, paid media, CRM, and CRO.
Along the way, he noticed a pattern: every client faced the same fundamental problem. They didn't know what their customers were actually searching for in real time.
In pursuit of a solution, James and his team built Corigan, a tool designed to solve this. But running a tool alongside a full-service agency proved impossible.
Corigan eventually didn’t go far. But from that came an insight: the "share of intent" component they'd been developing kept being pulled at by clients because it addressed something real.
When the agency problems kept pointing back to the same intent challenge, James pivoted.
Instead of building a tool for agencies, he decided to build a platform that puts live market intelligence directly into the hands of marketing teams.
IntentOS wasn't born from ambition - it was born from 21 years of watching smart teams make decisions in the dark, and deciding to shine a light.