With 25+ years in SEO and digital marketing, James hopes he has picked up a thing or two that may be of value to others, and does his best to apply what's he's learned to the benefit of company and clients (and conference attendees) every opportunity he has. James can be found wandering blissfully in either the backcountry or a spreadsheet of data (but usually not at the same time). He is a life-long seeker of truth, knowledge, wisdom, and hopes to learn from you as well because ultimately, we’re all in this together.