Jason Khoo is the Founder & CEO of Zupo, an AI-first search and visibility consultancy helping brands win in search across Google, ChatGPT, and emerging AI platforms.

He works with fast-growing and enterprise companies to translate AI and search disruption into clear, practical strategies that drive measurable business growth.

Jason is a frequent speaker and advisor on the future of SEO, generative search, and how brands can stay visible as discovery shifts from search engines to AI feeds.