Ranking keywords since 2017, Javier Bermudez is one of those SEOs who likes to think outside the box. He may not be the most technical, nor the most niche, but his creativity has earned him more than one success story. Currently, SEO for Barceló Hotel Group, teacher and speaker, his way of working is overwhelmingly simple “If SEO does not impact the bottom line of the company, do not call it SEO”.
