Joe spent the first 7 years of his SEO career working in-house in the UK, delivering eCommerce SEO growth for a range of portfolio brands at THG, focusing primarily on lifestyle, health & diet brands.

Joe moved to New York in 2018 and has spent 8 years with full-service digital agency, Croud, overseeing the Croud NY SEO team for eComm clients, strategically leading engagements & driving commercial success with leading global brands such as VF Corp (The North Face, Vans, Timberland), FIGS, Nespresso, and many more.