With 20 years of web development expertise and over 12 years driving organic strategy for Fortune 100 companies, John McAlpin (www.johnmcalpin.com) bridges the critical communication gap between technical SEOs and engineering teams. He specializes in diagnosing complex site architectures and transforming intimidating raw data into actionable, bottom-line strategies at an enterprise scale. By speaking the language of both search engines and developers, John empowers practitioners to uncover hidden technical anomalies and confidently execute high-impact SEO initiatives.