John Walker is the founder of Vend Digital and has more than 15 years of eCommerce experience across both in-house and agency-side roles. He helps brands use customer data to improve performance across paid social, search and website optimisation, with a focus on increasing conversions rather than simply increasing spend.

He has worked with businesses at every stage, from part-time eCommerce owners to well-known brands including Dreams, Born & Bred and Raceland Europe, and is known for giving practical, plain-English advice