Jurre is a seasoned search strategist with 8+ years of progressive experience across iProspect and dentsu Benelux, advancing from SEO & Content Marketing Executive to a recent role as Digital Strategy Director. He currently leads the Search pillar within the Digital Strategy Team at dentsu, driving innovation across the full search ecosystem including Search First Video, AI-powered search experiences, social search, paid search, and organic channels. He brings deep expertise in growth and innovation strategy, having evolved from hands-on SEO direction to strategic leadership within the Benelux market.