Kavi Kardos is an altruistic SEO evangelist with eight years’ experience leading organic search strategy for industry-leading companies in entertainment, cybersecurity, the nonprofit sector, and many more. As the Senior Learning & Development Specialist and SEO Manager for Moz, she created the Technical SEO Certification for Moz Academy and has contributed to Whiteboard Friday and the Professional's Guide to SEO. Kavi is currently SEO Director for the Corporate Finance Institute and freelances as a strategy and management consultant for agencies and in-house teams. When she’s not obsessing over spreadsheets and site architecture diagrams, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching a baseball game with a good beer in hand.