Kumar is a marketing leader and capital allocation strategist with 15 years of experience across consulting, econometrics and enterprise-scale digital investment. At Sky, he led Digital Marketing Planning and Data Science, governing more than GBP 70m in annual digital media investment and integrating experimentation, marketing mix modelling and platform optimisation into a unified allocation framework. He founded KaiSignals to formalise the governance principles required to manage marketing capital in increasingly automated environments.