Laura is Head of Client Strategy at ICS-digital, a digital marketing agency, where she leads teams across organic and paid media channels, including SEO, Paid Media and Digital PR, focused on helping brands to connect digital tactics to real business goals.

Her background is in both traditional and digital PR, having worked in agencies across the for the last 16 years, and she is passionate about building insight-driven creative strategies that deliver impact in an ever-changing search landscape. Laura is the strategic lead behind Distinctiveness Intelligence®, a framework designed to help brands become remembered by people, retrieved by AI and chosen by both.