Lisa Raehsler is a paid media strategist and founder of Big Click Co. with 20 years of experience in Google Ads, Microsoft Ads, and AI-driven campaign strategy.

She has managed hundreds of accounts across B2B, ecommerce, SaaS, and more, and is a frequent contributor to Search Engine Journal.

Lisa has been named among the Top 50 Most Influential PPC Experts multiple times, including ranking #18 in 2026.