Michael Farr is a Senior Marketing Acquisition Manager at Paylocity, a leading U.S. provider of HR, payroll, and workforce management software. He leads growth programs spanning SEO, AI Search Optimization (AEO), affiliate marketing, and pay-per-lead. With a background in journalism, military intelligence, and digital marketing, Michael brings a unique blend of storytelling, analytical rigor, and strategic thinking to the evolving world of AI-driven brand discovery.

Michael is the architect and leader of Paylocity's cross-functional AI Search Optimization initiative, helping the company improve visibility across Google AI Overviews, ChatGPT, and other answer engines. He is a recognized thought leader on AI search and the convergence of brand and performance marketing, with speaking engagements including the Cited conference and the North American Marketing Leadership Summit.

He is also the founder of FarReach Digital, a consulting firm helping brands get found in all the digital places.