Matthieu Tran-Van is an independent Google Ads consultant and former Google employee with 10 years of experience managing over $350M in top-tier advertiser budgets.

He currently oversees €25M in annual Google Ads investments across multiple industries and is the author of The Google Ads Strategist’s Manual, a 600-page reference book in the French-speaking PPC community.

He teaches performance marketing in several business schools, won the 2024 SMX Jury Grand Prize, and is ranked #33 worldwide among the Top 100 most influential PPC experts (PPC Survey 2025).