Nick is Head of Paid Media Performance at Impression, where he leads on forecasting, innovation, and strategic growth across digital campaigns.

With experience spanning both agency and in-house, Nick is passionate about combining data, creativity, and AI to drive smarter, faster marketing. He’s especially focused on how automation and machine learning can elevate paid media strategy and execution, whether ad-libbing on AI’s role in marketing or building connections in real life. Nick brings an engaging perspective shaped by his own experience and a love for learning.