Nicole brings over 8 years of experience in CRO and experimentation and has led successful CRO programs for brands such as Boots, Danone, and Aldi, among others.
Nicole is passionate about using data to iteratively drive learnings and results and her work alongside her clients has not only driven significant improvements but also solidified her reputation in the field.
In 2024, Nicole has been recognised by winning the Rising to the Top – Technology award at Campaign’s Inspiring Women awards and was named in Media Week 30 Under 30 2024.
Nicole Storey
Hookflash | Head of Experimentation
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