Nikki Goodman is Head of the SEO Team at Sleeping Giant Media, with over 13 years of experience helping businesses improve their visibility and performance through data-driven SEO. With expertise across technical SEO, analytics, web development, structured data and the evolving search space, Nikki turns complex insights into practical strategies that deliver results. She also regularly shares her expertise with industry audiences, including through talks on entity SEO, structured data and the future of search.