Nikki started her first company, a PR agency, at 23 and, after thousands of emails and calls to journalists, she recognised that there needed to be a better, more efficient way to secure media coverage than pitching. So she built Press Loft alongside her CTO, and to date, 3.2 million product images from 25,000 brands have been downloaded by the media to feature in their articles. She has transformed the way retail brands secure media coverage.
