Ollie is Arke’s Head of Strategy, a commercially focused strategist who turns complex data into creative advantage and clarity.

With 10 years of experience across brand, performance, and analytics, he works shoulder to shoulder with client strategy & delivery teams to align business goals, content/channel planning, and marketing execution. His expertise spans advanced analytics, econometric and behavioural signals, psychographic modelling, audience segmentation, and experimental design.

Ollie works across delivery teams to develop data-driven strategies that highlight opportunities and deliver award-winning results for clients.