Prashant Puri is the Founder & CEO of AdLift, a global performance marketing agency.

He is also the creator of Tesseract, an AI visibility platform helping brands track and optimize their presence across ChatGPT, Gemini, and other answer engines.

A Columbia University alumnus and Ad Age Digital Power 100 honoree, he’s a recognized voice on how AI is reshaping search and marketing.

Prashant regularly speaks at leading global conferences, championing the shift from rankings to citations in the age of AI.