Sam Gipson

Dunelm | Head of SEO

Sam is Head of SEO at Dunelm and has career in SEO spanning two decades, including a leadership role at one of the UK's largest SEO agencies.

He has a proven track record of significantly growing organic traffic for FTSE 100/250 brands like Screwfix, B&Q, Marks and Spencer, and British Airways, using scalable and sustainable SEO best practices.

An expert in eCommerce SEO, Sam is also the creator of the popular Chrome extension "Robots Exclusion Checker" which has over 30,000 active users worldwide.

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Sam Gipson