Sophie has been working in digital marketing since 2007, witnessing first-hand the evolution from manual bid handling to the AI-driven algorithms of today.
With well-rounded experience both agency and client side, Sophie has supported brands to navigate the changing world of paid advertising across several industries including retail, charity, finance, attractions and tourism.
As well as leading the strategic direction of a varied client base, from the British Museum to English National Ballet, Sophie supports the development of a paid advertising team.
