Sophie Logan

Victress Digital | Head of Paid Media

Sophie is the Head of Paid Media at Victress Digital, a PPC and Social Media agency based in Nottingham, UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns.

Fringe Events Talks

What lead gen advertisers can learn from the eCommerce post-click experience

What lead gen advertisers can learn from the eCommerce post-click experience

Lead Gen doesn’t have to be dull! This talk will look at CRO tactics from the eCommerce post click experience, and how advertisers can incorporate them into their own landing pages to help generate more leads.