Sophie is the Community & Editorial Manager at Rough Agenda, the organisers of brightonSEO, Hero Conf and MeasureFest.

A Paid Media Specialist with over 11 years of experience, she was recently named one of the ‘Top Most Influential PPC Experts of 2026’ and awarded Diamond Google Ads Product Expert status.

Sophie is a lover of all things lead generation, and she has built her career working across both in-house teams and agencies, with a particular focus on B2B and SaaS brands.