Stijn Bergmans is Head of AI Search at Follo Agency, a Dutch digital marketing agency, where he leads SEO and GEO (Generative Engine Optimization) strategy for brands navigating the shift from classic search to AI-driven answers. With 12 years experience in SEO and almost 4 years of experience in hands-on experimentation, he helps organizations get recommended inside AI answers, rebuild attribution for a world without clicks, and prepare for agentic commerce, where AI agents don't just choose but also buy. He is a frequent writer and speaker on agentic search and shopping, translating a fast-moving landscape into tactics e-commerce teams can apply right away.