Tom is the Director of Organic Performance at Croud, a global full-service digital marketing agency. Tom is responsible for the UK Organic Performance group, which encompasses Organic Strategy, Performance Content and Customer Experience . He’s responsible for the overarching strategy, as well as delivering bespoke, collaborative organic search campaigns for a range of clients. Tom has over 15 years of client and agency side experience, working across verticals including automotive, finance, retail and FMCG.