Veronika Höller is Head of Demand Generation at Tresorit and a digital marketing strategist with over 17 years of experience in SEO, PPC, and growth across highly regulated industries. She writes for PPC Live and other expert platforms, focusing on how AI, privacy, and changing search behaviour reshape performance marketing. As an international conference speaker, she helps marketers rethink their metrics, tech stack, and mindset in a world where both users and algorithms keep evolving.