Vicky has worked as an Operations Director in digital marketing agencies since 2017, and is a Prince2 and Prince2 Agile qualified practitioner. Prior to this she had a career in market research, so she has a particular passion for using measurement to support client and team retention/growth. By measuring performance across the company – rather than simply relying on how we ‘think’ it’s going – she’s been able to make improvements to both the services provided to clients and support provided to the team.