Yona Zeller is the Data Product Manager for Search at Similarweb, where he leads the development of data products that help marketers and SEOs understand how people search online.

His work bridges product, data, and strategy—transforming billions of real user search signals into insights that uncover trends, benchmark performance, and power smarter marketing decisions.

With a deep understanding of the search landscape and a product-first mindset, Yona brings a unique lens to the evolving world of AI-driven search.